Choosing the right interior design style is the groundwork you lay before any conversation about materials or budget. Below is a roundup of the styles most loved by Vietnamese homeowners — with the signature traits of each, so you can pinpoint the direction that suits your own space.

Modern and minimalist styles

  • Modern: clean lines, few superfluous details, priority on function and open space. Easy to apply in urban apartments.
  • Minimalism: “less is more” — a neutral palette, carefully curated furniture, and an emphasis on negative space and light.
  • Scandinavian: light-toned wood, whites, plenty of natural light — warm and refined.
  • Japandi: the meeting point of Japanese minimalism and Scandinavian warmth — earthy, serene, close to nature.

Modern, minimalist interior space

Classic and luxurious styles

  • Classic: symmetry, ornate mouldings, premium materials, a distinctly European character.
  • Neoclassical: keeps the classical spirit but restrains it — soft curves that fit a modern pace of life.
  • Art Deco: bold geometry, symmetrical motifs, metallic accents and luxurious colour contrast.
  • Hollywood Regency: glamorous, high-contrast, glossy materials and theatrical accents.

Classic, luxurious interior space

Rustic, nature-leaning styles

  • Mid-Century Modern: mid-20th-century inspiration, straight lines, wood and metal, bright colours, large windows connecting to nature.
  • Modern Farmhouse: modern with a countryside inflection — raw wood, warm neutrals, simple yet cosy.
  • Rustic: unrefined and honest, natural materials left in their raw state, grounded and durable.
  • Indochine: the crossover of Vietnamese and French architecture — wood, encaustic tiles, rattan and local motifs.
  • Coastal / Bohemian / Vintage: free-spirited directions with abundant colour and pattern, for those who value individuality.

Rustic interior space close to nature

Character-driven and spiritual styles

  • Industrial: raw walls, concrete, metal, pendant lighting — open and contemporary.
  • Maximalism: layers of colour, pattern and objects — the direct opposite of minimalism.
  • Zen / Feng shui: built around balance, stillness and a harmonious flow of energy through the living space.

Settle on a style before pricing materials

Every style carries its own implications for materials, colours and investment level — so lock in the direction before breaking down costs. Read deeper into a few popular styles: Japandi, where Japanese meets Scandinavian, minimalist interiors for the discerning and the Indochine style.

AIC provides apartment interior design and build for apartments, townhouses and villas under a single-point design-build model: over 10 years in the trade (since 2016 under the predecessor Nhân Việt; AIC was founded in 2019) and two in-house factories (1,200 m² and 600 m²). From your floor plan and chosen style, AIC produces a BOQ estimate within roughly 4 working hours; projects are handed over with a warranty of up to 24 months.

Frequently asked questions

Modern, minimalist, Scandinavian and Japandi lead the field for urban apartments thanks to their tidiness, warmth and ease of application. For townhouses and villas, neoclassical and Indochine retain a strong following of their own.

How do I choose the right interior style?

Start from your own taste and lifestyle, then weigh the floor area, natural light and budget. Browse plenty of real photos of each style, and choose one or two leading directions rather than blending too many — it keeps the space from feeling chaotic.

Should I mix several styles in one home?

You can, but keep one dominant style and borrow only a few elements from others (minimalism with a touch of Japandi, for instance). Mixing too many styles quickly makes a space feel inconsistent and visually noisy.